Now showing in ‘3D’ – evolu Multi-Active Eyecare

If there’s an area where people expect results and targetted action from their skincare, it’s around the eyes. But they also demand products that feel fabulous.

I know, because when we asked our customers to tell us about their ideal eyecare, this was the overwhelming feedback.

We used your input as inspiration in developing our divine new range of eye care products, and I’m thrilled to be bringing them to you.

We’ve called them our multi-active ‘3D’ range: Decrease (for fine lines), Daylight (anti-shadow) and De-Stress (to calm and soothe)…and we know you’re going to love them. We listened to your opinions, then we spent months researching the latest botanical science, and then we spent more time perfecting the formulas for the right texture and touch, and I’m very excited with the results.

Each one is a finely tuned blend which proves my philosophy that ‘natural’ can balance high-performance with luxury.

Star product in the range is our new Decrease Eye + Lip Line Serum (15ml for $62). This is an intensive overnight treatment for the revealing lip and eye contour. The key botanical actives are extracts of exotic-sounding tigernut tuber (an African plant) and marine wakame algae. Both are naturally rich in proteins, vitamins and molecules called oligosaccharides and polysaccharides which play a vital role in the cellular makeup of the dermis. By supporting connective tissue at this deep level, these actives boost the skin’s resilience, which is what helps reduce fine lines and wrinkle depth. I’ve also added Shea butter to this luxurious formula: its hydrating benefits also help improve elasticity and even out skin tone.

If you prefer eye care that’s enriching yet light enough for daily use, you’ll love our new Daylight Firming Eye Cream (30ml for $59.95). This silky cream is the one to use when you want to target those pesky shadows and under-eye bags. To firm and brighten it uses a combination of lupin, oat kernel and alfalfa extracts, actives with natural lymph-draining and collagen-boosting actions, and I’ve added Kiwifruit seed oil and pure Vitamin E to enhance the cream’s protective abilities.

Part three of the story is De-Stress Soothing Eye Gel (25ml for $49.95). This is a refinement of our existing formula, with eyebright extract, arnica, aloe vera and New Zealand’s own Mamaku fern extract, to enhance its anti-irritation and refreshing actions. It’s the perfect soothing pick-me-up for tired eyes, whether they’re showing the effects of a big night out, a day glued to the computer screen or the aftermath of a long-haul flight.

If you like the sound of these beauties, don’t stop reading now, because there’s more to this range than meets the eye. In both the serum and the cream, Active AgeDefence Complex adds a potent blend of antioxidants and free radical scavengers to protect the skin against UV-induced damage and premature aging.

All three products are non-fragranced, readily absorbed and non-greasy, and we’ve used airless pump technology packaging in every case, to minimise waste and ensure hygienic use.

When you try them, I think you’ll agree these are beautiful products, and with the sizes and pricing they’re also superb value. We wanted to create results-focussed eye care that really does offer affordable luxury. They’ll be available at our stockists from Monday 13th September, and if you prefer to shop online we’re taking pre-orders on our webstore.

There’s a special launch offer available at all our retailers, and on our webstore too. I hope you’ll take advantage, and you’ll let us know your feedback on the new ‘3D’ range.