Paul Westlake

Paul Westlake

Paul is Managing Partner here at evolu skincare, and as such, he has a wide range of responsibilities. These are primarily to do with marketing, but also include answering phones, choosing office background music and carrying stock up and down the stairs.

A complete absence of tertiary education led Paul into the construction industry followed by advertising, where he learned that his innate ability to make things up could be parlayed into a career.

Running evolu skincare has taught Paul the harsh realities of life as an advertising client, so he now critiques his own ideas pitilessly before rejecting them.

The stress this causes is offset by the pleasures of working with a great team on products that Paul has a big role in creating.

Likes

Gardening, fishing, writing, reading, travelling, tech

My Articles

Natural skincare: why Asian consumers are embracing NZ brands

Natural skincare: why Asian consumers are embracing NZ brands

Despite enjoying strong growth in many global markets, natural skincare products have taken a little longer to catch on with consumers in Asia. This is rapidly changing, however, and that’s why we’re directing evolu’s export efforts to take advantage… Read More →

one ripe plum and other harvests

one ripe plum and other harvests

It’s late summer here in Auckland and everyone agrees it’s been an usually warm and humid one. Our garden isn’t huge but it does squeeze in a diverse collection of trees, several of which are the fruiting variety, and one in particular is a favourite, but also an annual source of puzzlement for me… Read More →