I often talk about how evolu products are long-term investments in healthy skin.
To me, balance is the essential ingredient in this outcome. Balance helps create the kind of beauty that goes deeper than the surface, and truly is lasting.
For starters, keeping the skin balanced has many functional benefits. Healthy skin cells are the result of the body’s own natural cycle of generation and renewal, and they need vitamins, nutrients and antioxidants to govern the efficiency of this process.
When in balance, these elements optimise the skin’s moisture levels, maintain its suppleness and tone, and help protect it from damage.
Unfortunately, as we all know, there are numerous factors, both external and internal, constantly at work which influence and disrupt this natural equilibrium in our skin.
On the outside our skin can battle with stress, pollution, poor cleansing, and of course, sun damage. On the inside, problems can range from poor diet and lack of sleep to hormonal changes or simple dehydration.
The focus with evolu formulations is to restore balance, by compensating for these issues. Our products help put back what the skin loses, and boost its natural defences.
Yet this principle goes deeper than just the blending of our ingredients. The way I see it, good skincare is a matter of balance in many other respects.
We need products to look after our skin, and using them is (or should be) a tactile and sensory pleasure. But let’s face it, the daily task of cleansing, toning and moisturising can be tough to find the energy and time for. Likewise, we all want beautiful skin, but at what cost? Everyone loves attractive products, we just tend to love them more if they also fit our budget! And while we may prefer natural ingredients, we also want them to work, too.
In my view, effective and appropriate skincare balances enjoyment with necessity, desirability with affordability, simplicity with potency, purity with performance. It takes into account our daily juggle for work/life balance. On top of which, natural products should be the outcome of good business ethics and investments in sustainable practices.
These are some of the aspects that try to we bear in mind in everything we do at evolu. We don’t always get it right. But that’s the challenge. What about you? How do you approach the balancing act that today’s skincare requires?
...